Apocalypse appears in a throwback video aimed at 80s kids
If you are like me, by now you are probably tired of seeing trailers for movies like X-Men: Apocalypse. It isn’t that I’m not interested – in truth it’s the exact opposite. I’m already sold on seeing the movie; to be fair I was sold the moment the film was announced.
Releasing more and more trailers is not just unnecessary, it borders on overexposure with a hint of spoilers. With that said, I do have a soft spot in my heart for a bit of viral video marketing like that clip below for X-Men: Apocalypse.
It’s a clever way to build the anticipation, add to the backstory, and not make me angry at the marketing department for throwing too much footage at me.
The only thing that makes me sad about this clip is that there will be a lot of people that don’t really get the style of it. At the very least they won’t appreciate how spot on it is.
The clip is a throwback to the early 80s mystery/paranormal TV shows. The addition of George Takei as a narrator is inspired, and the graphics are a nice touch. KLCB-TV doesn’t actually exist, but it feels like it could.
The “recorded on a VHS tape” look is a nice touch too.
If you’re wondering why specifically the clip looks like that, X-Men: Apocalypse is set in 1983, so the video is specific to the setting. The conceit is that this is something an average person living in that universe would watch on TV, in a world where mutants exist.
Possibly the most important piece of the clip is the mention of a symbol, which the narrator claims is the key to it all. It’s such a pointed remark that it has to be foreshadowing something significant in the film. Maybe it’s the symbol marking where En Abin Sur is buried/hibernating.
As for the air date of the show, May, that’s when the movie hits theaters. Check out the clip and props to the Fox marketing team.