Netflix Selling Cannabis Paired With its Shows, but Not For Profit (Yet)
In a move that is sure to be far more controversial than it should be, a dispensary featuring Netflix selling cannabis paired to individual TV shows popped up.
In a promotion that is bound to be far more controversial than it should be – stupidly controversial, the type that ends up on talk radio as a sign of the degradation of American society or something – Netflix recently offered specific strands of cannabis meant to be paired with its original streaming shows.
It was essentially a wine pairing, but with weed and binge watching.
The promotion was designed to help promote the recently released show Disjointed, starring Kathy Bates. It ran for a single weekend only, and it was confined to a single dispensary in Los Angeles, CA – Ruth’s Alternative Caring, located in West Hollywood. One of that show’s consultants, Dina Browner (better known as Dr. Dina thanks to Snoop Dogg), owns the shop, and according to her, “Some of the things you see on the show may — or may not — have actually happened [in the dispensary].”
By the way, the offering for Disjointed is known as “Rutherford B. Haze,” a sativa strand sold for $50 for 3.5 grams.
Including the Disjointed offering, there were 10 strands for sale: “Banana Stand Kush” designed for watching Arrested Development, “Camp Firewood” for Wet Hot American Summer: Ten Years Later, “Prickly Muffin” for BoJack Horseman “Vodkush” for Chelsea, “Peyotea” for Grace and Frankie, “Sassafrass OG” for Lady Dynamite, “Baka Bile” for Santa Clarita Diet, “Poussey Riot” for Orange is the New Black, and “Moon 13” for Mystery Science Theater 3000: The Return. There were also hats, shirts, totes, and more with related logos for sale.
Given that cannabis is still federally illegal, Netflix is quick to point out that it is not making any money off the sales. California did recently vote to legalize sales of recreational cannabis, but it doesn’t go into effect until early next year. Until then, people in California over the age of 21 are required to receive a card from a licensed doctor. It’s a difficult and time-consuming process that requires a “patient” to basically pay a guy $50 to confirm they have a back problem or can’t sleep. There are, of course, countless cases of people that actually benefit from medical marijuana, but it’s not exactly a heavily vetted process.
Once recreational cannabis sales become legal in California, Netflix might pick up the promotion again for the release of new shows – or even on a more permanent basis – but there will still be plenty of legal issues. Netflix is an international company, which makes the handling of cannabis money an issue.
Still, California alone is poised to sell over $5 billion worth of cannabis next year alone. If/when it is nationally legalized, it will quickly be a hundred billion dollar industry. Netflix – and thousands of other companies – aren’t about to ignore that. The Marvel TV shows alone could represent thousands of dollars in cannabis sales, and Netflix does like to be ahead of the curve.