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People really, really dislike the new Ghostbusters trailer

People really, really dislike the new Ghostbusters trailer

It turns out that people really, really don’t like the new Ghostbusters trailer, at historic levels.

The upcoming reboot of Ghostbusters, directed by Paul Feige, is the most disliked trailer in the history of YouTube. It has nearly 31 million views, 230K thumbs up, and staggering 723K dislikes. Given how things like these tend to snowball, there is a good chance the dislikes will hit 1 million. After a certain point it goes from being a protest against the film to a movement to see a film get 1 million confirmed negative reactions.

Sure, you can’t take YouTube comments and likes as gospel, but the reaction isn’t a good sign. Part of it is an unavoidable and sad reaction to the rebooted cast being all female. A quick glance through the comment section is enough to break your heart, but it’s tough to take that type of thing seriously.

YouTube has apparently gone through and scrubbed some of the nastier and more blatantly ridiculous comments, but even the nicer disturbing comments should be taken with a grain of salt:

Feminist ghostbusters. Why do they have to steal everything from my childhood and give it an unrealistically feminist, leftist spin?

This is not a legitimate comment. Giving the movie a feminist spin in itself is not a bad thing. There are plenty that seem to agree with this stupid complaint, but the bigger issue is just that it’s a bad trailer for a reboot no one was ever asking for to begin with.

I’ve spoken at length about my feelings regarding trailers. They are an art form in their own right. Most trailers are created by a third party group that specializes in them. The studio and the filmmakers generally have some oversight and approval, but the team making the trailer generally do so by picking the best angle they see from the footage provided to them.

The Ghostbusters trailer… well, it just isn’t good. It’s also confusing as to whether it is a reboot or sequel. It looks like a fresh reboot in the footage, but it begins with a “30 years later” tagline that muddles things up. Even Melissa McCarthy wasn’t a fan.

Putting that aside, the original Ghostbusters was a comedy, and it still holds up. That’s a bar the new film needs to reach or surpass, but the trailer isn’t really funny. At all. It looks like an action movie with a few generic jokes, which is a weird take on a comedy classic – and likely a misleading one.

Even putting all that aside, the trailer just doesn’t work all that well. It’s not terrible, but it isn’t inspiring either. So there are a lot of reasons to not like this trailer that go beyond sexism. Whatever the reason for the dislike, there are a lot of hurdles facing this film.

Hopefully all of the issues regarding the tone will be addressed when the next trailer comes out – which it should soon, given that Ghostbusters hits theaters on July 15.



Founder and DBP boss. Ryan likes the Kansas Jayhawks, long walks on the beach, and high fiving unsuspecting people.
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