DBP Podcast: Looking at the wild, industry changing success of Twitch with its PR Director
Of all the companies we covered during our E3 2016 podcasts, you can make an easy argument that none are as successful as Twitch. Granted, Twitch doesn’t measure its results in whether or not it makes a billion dollars annually like Activision’s Call of Duty, but then again Activision probably doesn’t attract 100 million fans around the world each month either.
I spoke with Chase (just Chase), PR Director for the streaming giant. I’ve known Chase for several years now, and he has a fairly amazing story in his own right. Years ago he was at a PR firm repping PlayStation, back when the rumors of the PlayStation 4 were just heating up. Despite that, Chase left his job and took a chance to move in-house at Twitch, which at the time was still known as a spinoff of the now defunct Justin.tv.
Twitch was still just a startup with an unproven, albeit intriguing product. At the time, from the outside looking in, it seemed like a crazy move.
It wasn’t long until Chase began to look like a visionary. Sony shifted its PR in-house, Justin.tv disappeared as Twitch bloomed, and tens of millions of people began to flock to the new platform. In August 2014, Amazon purchased Twitch for a staggering $960 million.
You can’t give Chase all the credit for that, of course, but he is one of many very smart, very forward thinking moves from the company – a company that went from unlikely spinoff to hosting its own annual convention celebrating its community. It is one of the wildest stories in technology.
Here are a few of the more impressive stats Twitch can boast about, and these numbers are probably already outdated.
- 100+ million unique viewers per month
- 1.7+ million unique broadcasters per month
- 13,000+ members of the Twitch Partner Program
- 106 minutes watched per person per day
- 2+ million peak concurrent sitewide viewers
Twitch proved its power once again this E3, as nearly a million people tuned in to watch its live streams from the show – concurrently.
We discussed the success of Twitch, where it goes from here, and how it continues to expand its reach in foreign markets. Even if you aren’t one of the 100 million+ that tune in to Twitch, it’s a fascinating look at the rise of an industry-changing platform.
UPDATE: After speaking with Chase, this article has been updated to reflect that his job title is PR Director, not PR Manager. He also confirmed that the number of Twitch Partners has risen to to 15,000.